Wednesday, April 24, 2013

The Real Gold Dress for Magnum Ice-cream Advertisement

Ever since the introduction of their products to the United States, Magnum has kept their peculiar marketing tactics consistent and specific. By partnering with various fashion designers, the company hopes to affiliate their products with the unique luxurious experience that high-fashion labels have to offer. Past collaborations with Karl Lagerfeld and Alice & Olivia have been well received by the public, and have successfully created a chic and modern image for the brand. Food and fashion might seem like completely opposite concepts, but in this case, Magnum has made it clear that it is not impossible to have Karl Lagerfeld and Anna Wintour mingling around a chocolate ice cream bar launch party.

And now, there is a real gold formal dress which is designed by Zac Posen for Magnum’s ice-cream advertisement, a short film "as good as gold". This piece of formal dress is made of honest-to-gold 24k gold, with a very feminine silhouette. It is worthy $1.5 million! It is amazing!

In order to promote the new ice-cream "Mangnum Gold" which has a golden appearance, Magum invited Zac Posen to design a formal dress with the inspiration from this ice-cream. So Posen decided to create something "that felt like liquid gold ---the ultimate glamour gown."

The solid gold is too heavy for anyone to ware, so they made it with regular paillettes plated with 24K gold instead of solid gold paillettes. Then sew all the paillettes on. It took about two months to complete this dress. The beauty of this dress is beyond to words.

Caroline Correa, the heroine of the short film “as good as gold”, got the chance to wear this $1.5 million real gold dress. Striking beauty, amazing… are illustrated Caroline Correa in this dress on the red carpet! No matter the dress or the advertisement both achieve their expectation!

Perhaps making a golden dress in order to play homage to the existence of an ice cream bar is nothing but an immensely wasteful idea. Nonetheless, when it comes to marketing, companies will do just about anything to get people’s attention and manipulate their thoughts and opinions about a specific product. This time, I admit to having fallen for their trick by contributing to the hype around this steamy video clip. Though I can’t wait to see the million-dollar gown in action, I also believe that the only right way to conclude this outrageously expensive production is to auction off the leftover pieces of the dress, and donate the profits to a good cause. What better way to wrap things up than with a “priceless” action of kindness?

Tuesday, April 16, 2013


When someone shopping for vintage, it used to mean digging through dustbin in order to get something that still can reused. But today vintage was given a new meaning; it reflects a kind of mature and timeless classic charm. Vintage has been lasted for a few years, but along with the US TV series, it has achieved more attention.

Surfing online, didn't you find that candid styles of photography has taken vintage clothing as a very important position?Vintage clothes make you look different from the crowd. If you think of fashion as a language, you use old words to make new statements. So if you want to predict what's ahead, your best bet may be to look back.

For modern company, Coca-Cola is a very good example to take advantage of tradition that reflected nicely in this line of vintage soda pop fashions. Coca-Cola teamed up with fashion designed Nigo of Human Made. The vintage soda pop clothing brings back straps feelings of wanting to buy the world a coke. 

Then how to choose vintage clothing requires balancing quality with fashion intuition. For serious fashion fans, vintage shopping can be one of life’s greatest joys. Learning how to buy vintage clothing can be necessary. As for me, the most important thing is to bargain with sellers, and you also can achieve much fun from this. When you go to the second-hand shops, it has some great vintage fashion tucked away, so be prepared to spend time walking round your town or city browsing for bargains. Vintage clothes shops will obviously have a great range of items which they will have spent a great deal of time sourcing - and of course they need to make a profit, and this will be reflected in the price. Still, don’t be afraid to haggle. In most cases, clothing in a vintage shop has been bought individually, so no specific mark-up price exists. Ask for a discount if you buy several pieces of clothing at the same time. Simple and inexpensive additions to your outfit will give you the vintage look you desire. Think about hats, scarves and gloves for your winter collection, while belts, brooches and costume jewellery can enhance even the most basic summer outfit. With a range of affordable accessories at your disposal, a wide variety of looks and styles are achievable. The only obstacle is your own imagination. Shopping online for vintage clothes is also a good choice. But if you are a beginner, starting from simple jewelry and accessories is more easily. 


Thursday, April 11, 2013

What Kind of Wedding Dress Style Would You Like to Choose?

Wedding dress can generally divided into the following four styles: Simple, Romantic, Gorgeous, and Elegant. Come and take a look, which style do you belong to or do you like to choose?

I.  Simple

Compact outlines often express a wearer's characteristics. How to use simple lines to emphasize their advantages, is the key point that should be noticed for simplism brides. Exquisite tailoring and high-grade fabrics are the strong points of simple wedding dresses, which would be a very perfect reflection of dress’s quality and grade. The brides who pick these kind of wedding dresses can definitely stand out in the crowd. Thus these simply designed dresses are very suitable for a girl with strong sense of independence.

II. Romantic

I bet most people especially girls would come up with the word “romantic” immediately when it comes to marriage. Then how to create a that natural and romantic feeling on a wedding dress? The answers are various. Hollow lace, transparent ruches embroidered with small floral, tiered fluffy draped skirt, as well as airy long wedding veil. All these factors and designs are the perfect embodiment of the romantic style wedding dresses, which could match well with girls who love culture and arts.

This amazing light sky blue ball gown wedding gown undoubtedly catch all people's eyes. Unique jewel neck design with delicate applique reveals a fancy feeling. Big ball gown skirt cascading down to floor-length hem, creating an astonishing view. The most noticeable part is the dreamlike lace covered all over the entire dress.

III. Gorgeous

Admittedly, ornate style will always be awesomely eye-catching, while at the same time highlighting the noble sense should not be forgotten. So bear in mind that the basic principle of gorgeous style is good matching. Complicated hand-sewn skirt with layered dreamy hem make a fantastic French palace-style wedding dress, which fully demonstrates your graceful disposition.

Romance and grace are fully illustrated in this pearl pink A-line wedding gown. Deep V-neckline gives out feminine charm with exquisite lace adding more glamour. What the most sparkling part is the dramatically overlapped organza skirt, transparent and soft. Vivid handmade lace flower decorated by dazzling crystal ornament accents the natural waist.

IV. Elegant

This is the most common image of a beautiful bride shows. As long as you dress up properly, no more exaggerated embellishments or accessories are need because just the simple raw materials can present the bride’s most perfect state.

Speaking of elegance, no dress can outweigh the sheath lace wedding gown. Formfitting design shows ravishing women curves with classic sweetheart neckline. A stylish silhouette plus a piece of sophisticated lace can make a beautiful wedding dress. In addition, a simple elastic sash or a luxurious crystal waistband adds brilliant to what is already splendid.

In a word, dress style and personal characteristics are inseparable. Whether simple or romantic, gorgeous or elegant, the most suitable one is the best.

Then, do you find the desirable style just for you?